Move the sliders to match your business. See exactly how much revenue you're losing every single month from leads that slip through the cracks.
Response-time lead loss curve — The loss percentages applied to your lead volume are derived from the MIT Lead Response Management Study and InsideSales.com research tracking 15,000+ leads across service businesses. Their data shows a sharp drop-off in contact rate starting at 5 minutes, with up to 75% of leads unreachable after 24 hours. We applied conservative estimates from the contractor and home services segment specifically.
Revenue lost calculation — Lost monthly revenue is calculated as: (leads × response-time loss %) × your close rate × your average job value. This assumes lost leads would have converted at the same rate as captured leads — a conservative assumption, since lost leads are often the highest-intent ones who called multiple contractors simultaneously.
Close rate improvement estimate — The +15% close rate improvement shown in the insights section is based on GHL customer data from remodeling and home services businesses that implemented automated pre-consultation nurture sequences. Individual results vary based on market, offer quality, and sales process.
Important note — This calculator models response-time and close rate losses only. It does not account for leads lost to lack of follow-up sequences, weak online reputation, poor ad targeting, or pricing issues — meaning the true revenue opportunity for most businesses is significantly larger than shown here.
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